About Merlin
Merlin Entertainments Group is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. The world’s No 2 visitor attraction operator, Merlin aims to deliver memorable and rewarding experiences to its 32 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees.
Bigger than Universal and second only to Disney, Merlin Entertainments brings together LEGOLAND®, Madame Tussauds, The London Eye, SEA LIFE, Gardaland, The Dungeons – as well as national brands such as Alton Towers Resort, THORPE PARK, Warwick Castle, Heide Park and Chessington World of Adventures & Zoo. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.
Merlin's Magic Wand Children's Charity
As one of the world's leading operators of visitor attractions, with 58 attractions in 12 countries and across 3 continents, Merlin Entertainments welcomes over 32 million people to its attractions every year - many of them children. Merlin Entertainments' special charity - Merlin's Magic Wand - has been set up to provide magical experiences to many more children who are seriously ill, disabled or disadvantaged and who might not otherwise be able to visit one of our many attractions around the world.
Through Merlin's Magic Wand charity, we seek to provide the means for kids to visit us, or to take part in another similar experiences appropriate to their circumstances. Grants towards the cost of travel and accommodation may be provided if needed, in addition to providing entrance passes to the attraction or experience.
To find out more about Merlin's Magic Wand, eligibility criteria, and how you can apply for an award, go to www.merlinsmagicwand.org, from where application forms can be downloaded.
Merlin's Magic Wand has been established as a UK charitable trust, registered with the Charities Commission in the UK. The Charity is run by a Board of Trustees, who will administer the funds and make awards. Awards may be made in any of the countries in which Merlin operates.
Key Merlin Entertainments Brands
SEA LIFE
The 10 SEA LIFE attractions and 3 Marine Sanctuaries are an ideal friendly and authoritative guide to the last great frontier…the seas and oceans of the world and their myriad mysterious and amazing inhabitants. Unrivalled display technology, biological expertise and entertainments skills combine to provide seamless journeys through European and tropical waters, and astonishing close encounters with everything from humble shrimps and starfish to seahorses, sharks and stingrays.
LEGOLAND
No 3 visitor attraction brand in Europe. Pirate, explorer, fire fighter … whatever the kids aspire to be (and Mum and Dad also wish they were…) LEGOLAND® offers families the opportunity to let their imaginations run free, and ‘have a go’ in the wonderful world of LEGO. Kid-powered rides, cool building challenges, a unique mix of interactive attractions, exhilarating coasters, shows that pull the audience into the action and so much more. There is a surprise around every colourful corner, with lively music and astonishingly accurate LEGO® brick models. LEGOLAND has something for every family member, and dozens of things to enjoy together.
There are currently four LEGOLAND sites in the UK, Denmark (including the LEGOLAND Hotel), Germany and USA (California).
www.legoland.com
The London eye
At 135m high, the London eye is the world's tallest observation wheel. During the graceful 30 minute flight, customers can see up to 40km from their fully enclosed, state of the art glass capsules. Since opening in 2000, it has welcomed over 25 million visitors and has won 75 awards for design and engineering, tourism, customer service as well as numerous people's choice awards. In a short period of time, it has become a 21st century symbol for modern Britain and a global icon.
www.londoneye.co.uk
Madame Tussauds
London’s most famous visitor attraction, Madame Tussauds, has been providing entertainment, magic and wonder for visitors for over 200 years. Visitors are fully immersed in the world of celebrity, politics, history, music, film and sport, getting up close and personal with their icons and heroes in an inclusive, innovative and interactive environment.
www.madame-tussauds.com
The Dungeons
Merlin's Dungeons are not for the faint hearted! A unique combination of real history, horror and humour bring gruesome historic events back to life in the 21st century. Each Dungeon offers a horror fest linked to their location – highlighting the local history’s horrible bits. The Dungeon experience combines live actors, rides, shows and special effects to transport you back to relive those darker times. Led by the world famous London Dungeon, there are now two other UK Dungeon sites in Edinburgh and York.
Visit if you dare, but be careful you never know who – or what – is just around the corner.
www.thedungeons.com
Alton Towers Resort
The UK’s leading and most extraordinary theme park, with something for everyone, whether on a short break with family or a day out with friends. Alton Towers is located in 500 acres of Staffordshire countryside and as well as having rides and attractions for all ages; has two fully themed hotels, a huge indoor and outdoor waterpark, a luxurious Spa, plus a unique Conference Centre just a stone’s throw away from all the action. Thrill seekers enjoy adrenalin fun on some of Europe’s top rides such as Air, Nemesis, Oblivion and Rita – Queen of Speed; and there are special events throughout the season for all the family to enjoy – from Easter to Halloween.
www.altontowers.com
THORPE PARK
One of the UK’s top theme parks for thrill seekers, with over 25 rides and attractions offering breathtaking speeds, death-defying drops and gut-wrenching loops as well as a calendar of exciting events throughout the season. Stealth – Europe’s fastest rollercoaster – recently got faster, as the Nitrogen Booster system has been tweaked for a ‘new and improved’ super acceleration of 0 – 80mph in under two seconds! Colossus, the world’s first ten looping rollercoaster and Nemesis Inferno, a 4.5 G-Force experience, make up the Unholy Trinity of rides guests just HAVE to brave.
www.thorpe-park.co.uk
Chessington World of Adventures & Zoo
Home to a unique blend of exciting rides, amazing animal encounters, live shows and unrivalled excitement for kids from 0-99. From Bubbleworks to tiger cubs, Dragon’s Fury to a Squirrel Monkey Walk through Chessington World of Adventures and Zoo promises a hassle-free, action-packed family day out everyone will want to share.
www.chessington.co.uk
Warwick Castle
Warwick Castle, undoubtedly Merlin’s oldest attraction, is Britain’s Greatest Mediaeval Experience with fantastic themed attractions and a year-round programme of interactive entertainment. Highlights include the world’s biggest siege machine, thrilling jousting tournaments, breathtaking birds of prey, daredevil knights, a fully immersive experience – Dream of Battle; and magical winter/Christmas events including an ice rink. Warwick Castle guarantees a mighty day of mediaeval fun.
www.warwick-castle.co.uk
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